About Us

Who are we?

We are a Turkish/Australian couple living in the small country town of Stratford, Victoria. We have been running our cultural tour for many years after repeated requests from our Turkish Magic Shop customers who wanted a tour of Turkey with a difference.

Adem was born in Turkey and grew up working in the tourism and hospitality industry. He worked in almost every facet of the industry in Turkey for 12 years before settling in Australia and opening his Turkish Magic shop.

Adem's experience of living in both Australia and Turkey means that we design our tours aiming to make sure all of those small things that make a difference to the Western traveller are taken care of, but at the same time, making sure you don't miss those small things that give you the genuine Turkish experience.

Why book with us?

  • We have lots of happy customers - so many of our clients have booked a second tour with us or recommended us to their friends.
  • We provide you with excellent value for money – our extensive networks of suppliers means that we can offer you better value than if you tried to book on your own.
  • Our tours offer the perfect balance of sightseeing and free time to relax or explore alone.
  • We use only licensed, professional Tour Guides who are on hand to help you 24 hours a day.
  • Our tours run at a relaxed and flexible pace.
  • Together with our travel agent partner, we have over 20 combined years of travel experience and Turkish tourism industry expertise.